In response to national political unrest resulting from the deaths of George Floyd, Ahmaud Arbery and Breonna Taylor, SheaMoisture sought to respond to the urgent needs of its consumers and Black communities to meet a complex cultural moment. The Social Justice Coalition (SJC) is a $100,000 investment fund, advocacy campaign and mentorship program aimed to support Black- led community activism and social entrepreneurship.
The SJC awarded five $20,000 U.S. grants to those whose efforts are focused on providing long-term solutions that have a sustainable impact in one of the following issue areas: police reform, healthcare access, educational equity, economic justice and voting rights. In addition to the grant, selected activists were paired with members of our Advisory Council composed of the nation’s foremost social impact leaders.
"Reinvesting in our own communities has always been our driving force. Now more than ever, it’s imperative for us to commit resources toward driving progress and address the traumas and injustices we face.”
— CARA SABIN, CEO SUNDIAL BRANDS