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Black Led.

CARA SABIN is the CEO of Sundial Brands which includes SheaMoisture, Nubian Heritage, Nyakio and Madame CJ Walker Beauty. Prior to joining Sundial, she held management positions leading Global Marketing for Clinique $1B Makeup and Fragrance portfolio as well as marketing for NARS Cosmetics’ Americas business. Johnson & Johnson, KORRES, Avon Products, Inc. and L’Oreal are just a few of the companies where she also held senior level positions.  Sabin, leads Sundial’s four brands, as well as the new Sundial Brands Social Mission Board, says that she has personally experienced the impact of others’ purpose driven work and she is compelled to pay it forward. “I’ve seen the impact in action, visiting the cooperatives in Ghana where we work with the women entrepreneurs who handcraft our Shea butter,” she says. “Black excellence in every field and seeing the impact we have on culture, globally inspires me.” Sabin is also the Co-Founder of 25 Black Women in Beauty an organization that celebrates, elevates and promotes the accomplishments of women.

“We invest proceeds from each and every purchase directly into the community.”

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TRACEY JENNINGS, the SVP of Marketing & Creative Excellence at Sundial Brands, SVP of Marketing at Unilever/Sundial Brands, brings 20 years of proven global brand leadership to the role. She is responsible for consumer engagement for the SheaMoisture, Nubian Heritage, Madame CJ Walker and Nyakio portfolio. Here, she is able to merge her passion for beauty and purpose of serving. “I remain consistently inspired by Black women and the space that we take up,” says Jennings. “I draw from this admiration to unapologetically overserve us through leading our brand messaging and imagery.” She leads storytelling, creative development, omnichannel campaign messaging, digital, social media, public relations, and media planning/buying.  “For me, it is important to do more than just have a job, but to use my seat at the table and voice to actually make systemic impact both personally and professionally,” she says. “I’m honored to work for a brand that truly lives our purpose out loud.”

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SIMONE JORDAN, Head of Sundial Brands Community Commerce, oversees global corporate social responsibility, advising executive leadership on long-term strategy in creating sustainable impact for underserved communities in its supply chain, and consumer territories. “My purpose is super-focused on improving the livelihoods of Black communities,” says Jordan who has managed $7 million in investments for SheaMoisture throughout the U.S. and Africa. “This also provides me an opportunity to work directly with those businesses supported by SheaMoisture community investments. I not only get to know them, but I learn about their families, staff, and their communities that also benefit from SheaMoisture purchases.” She also leads her team in digital strategy and designing community-driven programs particularly focused on women’s entrepreneurship, education and empowerment.




CHANTE WATERS, Head of Media for the Sundial Brand, is responsible for the strategic oversight and execution of SheaMoisture’s advertising plans. She has over a decade of experience spanning the beauty, tech and spirit categories and is focused on building strategic media partnerships that stand and support SheaMoisture’s core mission of over serving those who are underserved. “The impact of Community Commerce is seen in our daily internal decision making,” says Waters. “At SheaMoisture, without a focus on our greater purpose we would be ignoring our responsibility to give consumers value beyond what our amazing products deliver. Knowing that we are working to advocate for humanity of Black People gives my work more meaning than any position I’ve ever held.”