Shots at the Shop

A partnership to provide Black-owned businesses with funding, training and resources that can build confidence in re-opening with low incidence in their communities.
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$1 Million in Funding

SheaMoisture is partnering with local and national groups to ensure Black communities are not locked-out of critical and life-saving efforts in the fight against COVID-19. Together, we can turn vaccine hesitancy into vaccine confidence in  our community.  

We're awarding 1000 businesses with $1000 to become trained community health champions. Register your shop below.
African master hairdresser  making dread
Browsing the Rack
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Why Vaccinations?

Upon reopening to full capacity, Black businesses are likely to either have a smaller customer base ready to return, or will face greater risk by interfacing with a larger volume of unvaccinated patrons. SheaMoisture stands ready to protect Black businesses. 

With 50% of the adult population fully vaccinated, there are increasing calls to fully reopen the nation’s economy. Among those fully vaccinated individuals, 65% are White, while only 8.5% are Black—a share that has the Black community under-vaccinated by a full one-third relative to their proportion in the US population.


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In partnership with the Black Coalition Against COVID, University of Maryland Center for Health Equity, the Department of Health and Human Services, and Official Black Wall Street, SheaMoisture will commit $1 Million in funding to engage barbershops and salons as community health advocates. 
Hair Salon