Shots at the Shop

A partnership to provide Black-owned businesses with funding, training and resources that can build confidence in re-opening with low incidence in their communities.
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$1 Million in Funding

SheaMoisture is partnering with local and national groups to ensure Black communities are not locked-out of critical and life-saving efforts in the fight against COVID-19. Together, we can turn vaccine hesitancy into vaccine confidence in  our community.  

We're awarding 1000 businesses with $1000 to become trained community health champions. Register your shop below.
African master hairdresser  making dread
Browsing the Rack
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Why Vaccinations?

Upon reopening to full capacity, Black businesses are likely to either have a smaller customer base ready to return, or will face greater risk by interfacing with a larger volume of unvaccinated patrons. SheaMoisture stands ready to protect Black businesses. 

With 50% of the adult population fully vaccinated, there are increasing calls to fully reopen the nation’s economy. Among those fully vaccinated individuals, 65% are White, while only 8.5% are Black—a share that has the Black community under-vaccinated by a full one-third relative to their proportion in the US population.

 

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Partners

In partnership with the Black Coalition Against COVID, University of Maryland Center for Health Equity, the Department of Health and Human Services, and Official Black Wall Street, SheaMoisture will commit $1 Million in funding to engage barbershops and salons as community health advocates. 
Hair Salon