Salon Innovation Fund

About The Program

This grant will benefit stylist who turn their side-hustle into a business to help diversify and scale their new beauty offerings during the pandemic. The goal is to help women to grow and scale their innovations and introduce multiple streams of income to their business as we continue our work as a brand to continue to close the wealth gap.


Here are some examples of what your business may be doing:

  • Franchising and expanding locations

  • Expanded beauty services (beauty bar, weave line, cosmetic and make up services)

  • Content development and strategy services

  • Business consulting services

  • Tech App developments

  • Clothing and Apparel


Apply now! Applications close 10/17

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Applications Close 10/17

Are you ready to level up?

We are continuing our work to close the wealth gap

and help our community build generational assets.
If this means supporting your side hustle on top of
your main hustle, we got you!


 Apply if you meet the following application Criteria:

  • Open to men and women licensed stylists

  • Must be majority Black owned 

  • Must have been in business for a minimum of one (1) year

  • Must have a revenue generating business innovation

  • Must have a business plan for side hustle business innovation

View All SheaMoisture
Salon Innovation Fund Winners